Baizi Fleas Market Branding Design
Creating a Youthful and Relaxed Urban Market Experience
Founded in 2021, Baizi Fleas Market aims to enrich urban life by providing a solution to modern city anxiety. It is designed as a community-driven market for young city dwellers, featuring flea market finds, vintage goods, creative retail, lifestyle accessories, and pet supplies—offering a space for relaxation and discovery amidst the urban hustle.
For this project, I developed a comprehensive brand identity for Baizi Fleas Market, including logo design, color schemes, typography, and promotional materials, ensuring a distinct and recognizable visual identity. By blending vintage aesthetics with contemporary street culture, the brand captures a nostalgic yet youthful and vibrant essence.
The core objective of this design was to establish Baizi Fleas Market not just as a marketplace, but as a cultural event that fosters exploration and community. My expertise in branding, market positioning, and event promotion contributed to its unique and compelling identity within the independent market scene.